Calm Body Naturals
Premium Cannabinoid Oils
In early 2019, the owner of Mary Avenue Scrubs wanted to expand into the cannabinoid market with a few new CBD products, and needed a logo and marketing materials for the expansion. I helped come up with the name of the new business as well as created a logo, a poster/postcard, an advertising web banner, and a landing page for the forthcoming online store.
2019
Logo
For the logo I wanted to highlight the letters c, b, and d within the name of the business. I used a font called 'Loxely' that has tall rounded shapes, which I thought matched the feeling behind the products to be offered.
Poster
The design for the poster has been used on all initial marketing materials. I used blurring effects to make a water droplet so the logo and tagline were pronounced and clear. The image has been printed as a large window decal that is applied at the entrance to the storefront. It is also the front of a postcard that is handed out at events to promote the business. The back of the postcard includes more information about the store and the brands offered.
Banner Ad
This banner ad was created to advertise the new products online. It follows the same design style as the other materials.
Splash Page
The splash page design is a simple way to introduce the new business online before the products are listed and available for purchase. I used the same background image as the rest of the materials and repeated the use of blur on the 'Shop Now' button.